Logo Design

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Brief: To select a business in Leeds which would benefit from an improved logo design. Once selected a new and improved logo should be created as well as an accompanying style guide. This project was completed at university in year 1.

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The main aim of this logo was to ensure that it clearly represented itself as a Martial Arts company, whilst remaining unique. One of the main features of the logo, the semi-circle which encases the two karate figures was based off of the Japanese flag. I chose to incorporate this within the logo design due to Karate's origins within the country. This therefore also adds to the logos immediate identification as a karate logo.