Bloom - The Case for Her

Brief: Teen Vogue and The Case For Her set out a brief calling for brands to try and create content that would help educate and challenge Teen Vogue’s audiences understanding of female pleasure and sexual wellness. In response to the brief, we have created BLOOM – a brand targeted at young people with the aim of educating them on typically “taboo” topics such as our bodies, sexuality and health. BLOOM has researched, designed and developed a campaign that focuses specifically on contraception and female masturbation, presented through a series of mediums, mainly print based media.

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Within the project I gained the role of design lead. This included making key decisions concerning colour schemes, fonts and logos, whilst also designing and producing all of the graphics used throughout the campaign. This project was completed in year 2, as part of the assessment for the module Working in Digital Media Teams.