Web Banners

Brief: To create a series of web banners to promote the product Absolut Vodka. They must include vector graphics, digital images and typography. This project was completed in year 1, as part of the assessment for the module Design for Digital Media.

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When analysing the previous advertisements for Absolut Vodka, it was clear that the brand produced very creative and unique advertisements. Absolut’s branding consists of applying a range of different themes to their bottles in a way that is appealing and engaging with their target audience. From the research I undertook into the branding of ‘Absolut Vodka’, I was able to apply some of these findings to my own web banner designs.